Award-winning Mercato Mediterranean Gin

The Jim & Tonic Story

Jim & Tonic in the press

jim and tonic
jim and tonic
jim and tonic
jim and tonic
jim and tonic
jim and tonic
Hi, I'm Jim.

I'm the Founder of Jim & Tonic.

I've always been partial to a G&T, even when it was unfashionable and something your Gran would drink.

My lightbulb moment came, randomly, in 2016 when I was on a ski trip in Norway. The bars there were serving these unbelievable gins in big balloon glasses, loads of different brands, tonics and epic garnishes. It wasn't really a thing back in the UK in 2016 (most pubs would serve a Gordon's with crap tonic, no ice and a scabby bit of lemon) so I decided to create Jim and Tonic!

What started out as me and my friends serving craft gins out of my converted vintage van has since grown into a network of gin bars, an online shop and a distillery focussed on another passion of mine: sustainability and eco-practices.

we are london's Sustainable urban distillery

True to Jim's founding principles, we at Jim & Tonic believe that top quality spirits and sustainability should go hand-in-hand.

Throughout our operations, we follow the 3 R's:

#Reduce waste

#Reuse resources

#Regenerate our urban surroundings

Production Methods

We only distil with Organic Grain Alcohol in line with Soil Association standards.

The condenser of our still is cooled through a 'closed-loop' water system to significantly reduce energy and water wastage.

We redistil the heads and tails from our gin production to create Triple Secs and ‘Zero Waste’ Vodkas that we serve at our bars.

URBAN LONDON BOTANICALS

Wherever possible we grow our own botanicals or source them from local London suppliers, including community gardens and honey from London beekeepers.

We compost any waste botanicals and use as soil fertiliser. Leftover citrus from our bars is used to make Triple Sec and other ‘waste’ fruits used to distil limited edition fruit spirits.

ECO-FRIENDLY PACKAGING

We package and ship our online orders using primarily recycled and 100% recyclable materials.

Our bottle labels are made of cane fibre (more sustainable than traditional paper) and printed using vegetable-based inks.

Our bottles are some of the lightest you'll find, meaning we reduce carbon-emissions when they're in transit.

OUR AWARDS

We're chuffed that our distillery products have been recognised by some of the world's leading Spirits judges.

Our Mediterranean Gin has scooped two of the highest accolades in the industry, Master Status and San Francisco Double Gold. This officially makes it one of the best gins in the world.

Our London Dry Gin has won San Francisco Gold.

VISIT US

*NEW* AUGUST 2022
Jim & Tonic at The Print House
Stratford, East London.
Learn more
Jim and Tonic bartender serving three gin and tonics at the bar in London
MERCATO METROPOLITANO
Elephant & Castle, South London.
Learn more
Mercato Mayfair
Mayfair, London's West End.
Learn More
OUR PEOPLE

We are proud to be a Living Wage Employer.

The real Living Wage is the only UK wage rate that is voluntarily paid by over 10,000 UK businesses who believe their staff deserve a wage which meets everyday needs.

OUR WORK IN THE COMMUNITY

Meet the J&T Crew

JIM
Founder & CEO
Matt
MD & Chief of Ops
HENDRE
Master Distiller
CHRIS
Marketing
FIONA
Sustainability
James
Orders & Fulfilment

OUR JOURNEY SO FAR

March 2016

Jim & Tonic is born!

September 2016

Welcomed into Mercato Metropolitano

May 2018

First gin bar and distillery

August 2018

Launch of our very first gin

December 2018

Hectic Christmas events season

October 2019

Expansion into Mercato Mayfair

March 2020

Online shop goes live

JULY 2020

Branding refresh for our gin range

December 2020

Venturing into East London

JULY 2021

Expanding our reach into the Trade

MARCH 2022

Top industry recognition

June 2022

Official bar operator for London Pride