From Naval Necessity to Neon Nirvana: The Rise of Pink Gin in the UK

From Naval Necessity to Neon Nirvana: The Rise of Pink Gin in the UK

Move over, grey skies, because the UK's drinking scene has been splashed with a vibrant shade of pink. Yes, pink gin has taken the nation by storm, gracing bars and shelves with its rosy hues and tantalising taste buds with its delightful flavours. But this isn't just a fleeting fad; pink gin boasts a surprisingly rich history, evolving from a sailor's secret weapon to a modern-day social butterfly.

Contrary to popular belief, pink gin isn't some 21st-century invention. Its roots trace back to the 19th century, finding favour amongst none other than naval officers. Battling seasickness was a constant struggle, and resourceful sailors discovered that adding a dash of Angostura bitters to their gin not only soothed their stomachs but also gave the spirit a charming pinkish hue. This "Pink Gin" became a popular onboard tipple, a rosy remedy for the hardships of seafaring life.

Fast forward to the 21st century, and pink gin re-emerged, this time with a modern makeover. Gone were the days of relying solely on bitters for colour and flavour. Distillers embraced the spectrum of pink, infusing their gins with a delightful medley of fruits like raspberries, strawberries, and even watermelon. The result? A kaleidoscope of pink gins, each boasting its own unique flavour profile.

But what's behind the surge in popularity? Several factors have contributed to the rise of pink gin:

  • Visual Appeal: Let's face it, pink is a visually appealing colour, instantly attracting attention and adding a touch of playfulness to any drink. In today's Instagram-worthy world, the visual appeal of pink gin certainly plays a role in its popularity.
  • Flavour Exploration: Unlike traditional gins, pink gins offer a spectrum of flavours beyond the juniper berry. This caters to a wider audience, especially those who find classic gin a bit too strong or bitter. From the sweet and floral to the tart and refreshing, there's a pink gin out there to tantalise every taste bud.
  • Versatility: Pink gin is a mixologist's dream. It lends itself beautifully to a variety of cocktails, from the classic Pink Gin & Tonic (with a delightful twist, of course) to more adventurous concoctions like the Pink Fizz or the Strawberry Bramble.

The rise of pink gin isn't just about the drink itself; it's a reflection of a changing drinking culture. Consumers are becoming more adventurous in their palates, seeking out unique flavours and experiences. Pink gin, with its delightful colour, diverse flavours, and versatility, perfectly captures this spirit.

So, the next time you're looking to add a touch of fun and flavour to your evening, consider embracing the pink revolution. Who knows, you might just discover your new favourite tipple, one vibrant sip at a time.


Interested in trying our very own pink gin? Our Rhubarb Gin has been ordered more times at our gin bars than any of our other spirits! Visit our online shop and check out our 'Roobee' Rhubarb Gin, made with fresh rhubarb and London honey.

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Absolutely outstanding. By far the most amazing gin I've ever tasted!

Mediterranean Gin

As a Tanqueray man, all I can say is, your gin is the finest drop I've tasted, ever.

Grapefruit Gin

This gin is bloody delicious. Best pink gin I've ever had, and I've had a few!

Rhubarb Gin

The only problem is, we liked it so much we had to order a replacement as we finished it already!

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